Go big or go home — Advancements in 3-D-projection mapping spark urban video mapping art scenes

Computers have been part of modern art for a while now, but the relationship has reached a new level with advancements in 3-D-projection mapping.

Video mapping projection by Petr Kratochvil on York Minster in York.

Video mapping is an art scene popping up in urban areas across the world that uses 3-D-projection mapping to “create the illusion of multidimensional movement across or around the contours of any surface, regardless of its shape.”

The really interesting aspect to the projections is the 3-D image created. “How would it be, if a house was dreaming,” by Urbanscreen, a company based in Germany, very effectively shows the capabilities of the program. 

With so many possiblities, the program has inevitablely entered art realms other than urban projection. The “Video Mapping Theater” video shows how it can combine drama and modernity to tell a story that incorporates components of theater and a computer-generated movie.  

The video mapping theater also reminded me of a dance team that appeared on “America’s Got Talent.” The team, Team iLuminate, also combines a traditional art, dancing, with modern computer-programming technology.

The new dimension that’s added to traditional art with computer programming is incredible. Not only must scripts still be written, dances still be choreographed and images still be created, but a matching computer performance must also be programmed and conducted.

After seeing such innovative art, I wondered if it was becoming harder to be an artist. It felt like art was being overtaken by technology, and to keep up, artists would have to channel their creativity into that medium.

But then I realized that technology is only another medium to possibly use. It’s not a forced path, it’s only another starting point.

Artists have to think out of the box to keep their creative juices flowing, so why would the opportunity to experiment outside the box be thought of as reigns rather than a new release?

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1 Comment

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One response to “Go big or go home — Advancements in 3-D-projection mapping spark urban video mapping art scenes

  1. Ronald R. Rodgers

    But then I realized that technology is only another medium to possibly use. It’s not a forced path, it’s only another starting point. GOOD – BUT IN YOUR BLOG YOU MIGHT WANT TO GO BELOW THE SURFACE TO EXPLORE NOTIONS SUCH AS THIS – GIVE YOUR BLOG SOME INTELLECTUAL DIMENSION.

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