I have to admit, when I learned about typography and heard that there is a whole community of people out there with a passionate love for it, my first reaction was, “What kind of silly people fall in love with type?”
But then I saw examples of creative uses with typography, watched videos using typography and looked at how typography can even be used in simple ways to add quality to a message, and I fell in love.
That I would fall for typography shouldn’t surprise me. I spent the majority of my hours in high school writing different words that I liked over and over in different type designs.
Type has been created and considered a type of art for hundreds of years. Today, there are still professionals who design and distribute type what I don’t want to call basic designs, but compared to some of the more creative types that go beyond serif vs. sans serif or bold vs. script, they are pretty basic.
Computer programs make the creation of any typeface easier and quicker, but they also allow for typefaces with letters that themselves are creative and artistic. The letters in these artistic typefaces could be used to represent a single word, and the word could easily have an artistic impact that goes beyond the impact of simplicity that’s so commonly associated with a typeface like Helvetica.
When the basic typefaces are used as a combination of letters and words, with color and arranged to create a bigger picture and represent a larger idea, then they break the ordinary mold and also become graphic art.
This is the part of typography that I love, and it seems to be the part that many others love too.
While the actual stories behind certain typefaces are interesting, I feel that the art of choosing styles and arranging them — of actually designing with words and letters — is so much more interesting.
When it comes to the graphic design of typography, even images can be used to represent letters and give an even more emotional touch to a design.
As seen in the “Jaws” design, letters alone can be quite graphic, but using an acutal image can give more context. In the “Cool” design, the message is able to take on a sense of irony because of the taped glasses, and the contrast between the o’s made by the glasses versus the actual letters is visually intriguing and modern.
Typography has so much depth that versatility. Even just the way words can be bold, more or less transparent, and stand alone or among others helps tell a story. It’s pretty fascinating.